Effective Date: 01/08/2025

ToyCulture respects your privacy. This Privacy Policy explains what personal data we collect, how we use it, and your choices. By using our website, you agree to the practices described here.

Scope & Legal Basis

This policy applies to visitors, customers, and affiliates using our website and services. We process personal data in accordance with applicable Indian data protection laws, including the Digital Personal Data Protection Act, 2023 (as amended) and other relevant rules, as well as any applicable cross-border requirements

What We Collect?

Data you provide

  • Contact details: name, email, phone, billing/shipping address

  • Account info: username, password

  • Order details: items purchased, payment method (last 4 digits/transaction ID via gateway), invoices, support messages

  • Affiliate data (if you enroll): profile details, referral links, payout information (e.g., UPI/bank account as needed for payouts), and performance metrics

Data we collect automatically

  • Device and usage data: IP address, browser, pages viewed, timestamps, referral URLs

  • Cookies and similar technologies: session cookies, cart cookies, analytics, and affiliate attribution cookies

Data from third parties

  • Payment gateways (e.g., Razorpay) for payment status/verification

  • Shipping partners (e.g., India Post, Delhivery, Blue Dart, Xpressbees) for tracking and delivery updates

  • Analytics/marketing and fraud-prevention tools (if enabled)

How We Use Your Data

  • Order processing & customer support: create/manage your account, process payments, fulfill and deliver orders, handle returns/damage claims

  • Service improvement: troubleshoot, analytics, site performance, and usability

  • Communication: order updates, transactional emails/SMS/WhatsApp, important policy changes

  • Marketing (with consent where required): offers, new arrivals, reminders; you can opt-out anytime

  • Affiliate program operations: referral tracking, commission calculation, fraud checks, and payouts

  • Legal compliance & security: prevent fraud, enforce terms, comply with law/enforcement

Cookies & Tracking

We use cookies and similar technologies to keep your cart/session active, remember preferences, measure site usage, and attribute affiliate referrals. You can manage cookies in your browser settings. Disabling certain cookies may affect site functionality. Affiliate cookies are stored for a limited duration of 7 days.

Sharing Your Data

We share data only as necessary to provide our services:

  • Service providers: payment gateways, shipping carriers, hosting/CDN, email/SMS/WhatsApp providers, analytics, customer support tools

  • Compliance: government, regulators, courts, or law enforcement if legally required

  • Business transfers: in the event of a merger, acquisition, or asset sale (subject to this Policy)

We do not sell your personal data.

Data Security

We implement reasonable technical and organizational measures to protect your information (HTTPS, access controls, encryption in transit, least-privilege access). However, no system is 100% secure.

Data Retention

We retain personal data for as long as needed to provide services, comply with legal/tax/accounting obligations, resolve disputes, and enforce agreements. Typical retention:

  • Orders & invoices: 8 years (or as required by tax laws)

  • Account data: while your account is active and for a reasonable period after closure

  • Affiliate records: for payout, audit, and compliance periods

  • Marketing preferences: until you opt-out or your consent is withdrawn.

Your Rights & Choices

Subject to applicable law, you may:

  • Access the personal data we hold about you

  • Correct inaccurate or incomplete data

  • Delete/erase data (subject to legal retention requirements)

  • Withdraw consent for marketing or specific processing

  • Opt-out of marketing emails/SMS/WhatsApp via unsubscribe links or by contacting us

  • File a grievance/complaint using the contact form in contact us page.

We aim to respond within 30 days of a verifiable request.

Affiliate Program Privacy

If you join our affiliate program, we process your personal data to operate your dashboard, attribute referrals (via links/cookies), calculate commissions, and make payouts. Additional terms may apply in our Affiliate Program Terms. Fraudulent or abusive activity may result in review/suspension.

Communications Preferences

  • Transactional messages: sent for orders, delivery, and service notices (cannot generally be opted out).

  • Marketing messages: you can opt-out anytime using the unsubscribe link or by contacting us.

Changes to This Policy

We may update this Policy from time to time. Changes take effect when posted on this page with a revised Effective Date. We encourage you to review it periodically.

Contact & Grievance Redressal

ToyCulture
Email: support@toyculture.in
Phone: 8921767274